the NEW,


'Aussie Alcohol Experiment'


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Imagine having an awesome time socializing without alcohol,

sleeping like a baby,

being heaps less anxious

and genuinely feeling relaxed without alcohol...

Yes please!

An easy way to shift your habit, reclaim your vitality and reconnect with your authentic self.  The part of you that didn’t need alcohol to escape, relax or have fun.



Join heaps of others enjoying coach Emma's upbeat, fun and informative 30 day break from the booze. 


In this program you examine the unconscious beliefs you hold around alcohol that are keeping you stuck and rediscover the wonderful essence of you without any feelings of deprivation or missing out.

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I found my freedom and became a This Naked Mind Alcohol Coach after doing The Alcohol Experiment. The ‘Live’ daily coached ‘Great’ Aussie Alcohol Experiment runs four times a year.  I want to offer lower financial and time commitment version for people who just want to take a break NOW at their own pace without the specific time commitment of live coaching. 

You will get daily videos with me explaining the concepts direct to your email with journaling prompts and entry to my supportive wonderful Facebook Community - ‘Midlife AF’ with loads of awesome people on the same journey as you are. AND you get to do it at your pace and in your time.  No need to connect with others if that's not your comfort zone.  No need to schedule daily coaching calls and share in a group.  Just effective science based and compassion led transformation.

Let's get this done!

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Hi I'm Emma! 

A deeply feminist counsellor and coach, helping mid-life bad ass women find their groove without booze.

The having it all myth ...

The pressure on women in mid-life is insane.

We grew up with  Madonna on our Walkmans, ‘Working Girl’ at the cinema and ‘we can have it all’ expectations.

Fast forward twenty years and we have been all the things the mum, the wife, the career woman. 

Running full throttle on caffeine, booze and adrenaline for so long, we are literally ‘Women on the Verge of a Nervous Breakdown’.

It all came to a head for me in 2018 when I suffered burnout from years of chronic stress and I had to leave my corporate career.

After, countless drunken cab rides and trips to the emergency, my eldest child told me to stop bringing wine into the bedroom at storytime as it was making them feel anxious, it really hit home...

I retrained as a counsellor and psychotherapist, stopped drinking and became an alcohol coach to help other women on the same trajectory.


Being able to walk into a room and feel at ease?

Sleeping soundly?

Not needing to use alcohol to:

  • Stop the critical voice in your head?
  • Sit down without feeling guilty?

And to actually feel MORE relaxed *without* drinking alcohol?

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What you will learn

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Awareness around drinking

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How to change your habits and rituals

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Look deeply into your conditioning 

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Why it’s so hard to drink less

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How to improve relationships with loved ones 

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How to interrupt your current patterns of drinking

“I am so grateful for Emma and this experience and everything it has taught me. I feel regenerated in hope and knowing that I have turned my life for the better and I no longer desire alcohol. I definitely recommend Emma and the Aussies Alcohol Experiment for anyone wanting a break from booze.

Thanks again Emma!!”


~Lou C

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Here is what you’ll learn in the experiment...


  • Why we drink more than we want
  • How to lean into and turnaround the fears we usually have about taking a break from booze
  • How changing what we think a break is going to be like can completely change our experience.   Becoming something you WANT to,  rather than HAVE to do!
  • There are a couple of pre-work exercises - which will help you become a more mindful drinker.
  • I will show you how to change your mindset so you have the power to make alcohol small and irrelevant in your life.  So that YOU,  not alcohol are in control!


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We have been conditioned to believe that alcohol is the salve to all our woes - when often it is the cause of many of them.  Society tells us that not drinking or drinking mindfully is impossible.

That’s why The Aussie Alcohol Experiment was born — to help you see, for $47, how powerful your mind can be, and how little control alcohol really has over us.

When you understand the principles I learnt back in 2020, in The Aussie Alcohol Experiment and make the perspective changes, you will be free from the constant mindspace taken up by booze, feel healthier, and be more confident in knowing you don’t *have* to drink to relax or enjoy yourself. The choice is yours.



"Just touching base to thank you for the 5 day reset prog. And 30 day AAE, both of which I have completed. From day one you had me very interested and I found my desire for alcohol seemed to disappear and have found it all very easy. I haven' t been triggered by alcohol at social events or even by the death of a dear friend. I am at day 43 AF and listen daily to podcasts about sobriety whilst walking. I am pleased with how I feel and enjoying each day of being sober. I have a few friends who don't drink and those who do are pretty moderate so no pressure there. Anyway, huge thank you for your work. I wish you good health and much joy"

~Pat Lee


"You are quite simply a rock star. I have been thinking about quitting the booze for 4 years, tried 3 years ago with a 30 day stint and then again made it 66 days before the world shut down. April 4, 2022 I decided to give it another go. I’ve read so many quit lit books, but never thought to reach further into the blogosphere or coaching or classes! I didn’t realize any of these things were out there. I thought my options were quit lit or AA and I couldn’t fathom that I could bring myself to go to AA as that was for “real” alcoholics. I just had a problem with red wine which was the “healthiest” choice of alcohol or so I believed. It was Annie Grace’s alcohol experiment that enlightened me on the cognitive dissonance as well as the harm that alcohol was causing my body. All of it is poison. This April I somehow found your 5-day alcohol reset and gave it a go. Each day I anxiously awaited your email and couldn’t wait to take the dog for a walk to listen to it! It was enlightening, gave me practical tips and was the motivation to keep learning, growing, and stretching myself to reach my goal of 100 days. I’m on day 36 and couldn’t feel better. Alcohol has become much smaller and I feel like the claws of her fingers have been removed from my back. I am free. I’m amazed at how bright and clear the world is now and am totally blessed. Thank you for the time, energy and tireless work that you are doing to give back and set more people free.  "

~ Sara Vars

Who is this for?

  • Anyone who wants to shift their relationship with alcohol
  • If you’re questioning how much you drink. 

  • Maybe you know you drink way too much, and you want to stop.
  • Or maybe you’re just curious.
  • You’re questioning whether you might be overdoing it a bit.
  • If you're wondering why in the world you keep drinking, even though you’ve made a conscious decision to cut back or quit altogether.
  • If you're sick of waking up with a hangover, having to piece together conversations, and wondering if you said or did anything embarrassing.
  • If you're not even enjoying yourself anymore.

If you’ve tried to give up or moderate your alcohol consumption in the past and failed.  You need to know it’s not your fault. There’s something going on that you’re probably not aware of. And once you understand it, your eyes will be opened, and you’ll be able to undergo this experiment in a meaningful way. It won’t be just another failed attempt at willpower.

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The Aussie Alcohol Experiment doesn’t require you to show up for live coaching sessions but there is a facebook community if you want that connection. This challenge you can do privately at a time that suits you. All you have to do it watch the 30 videos, do the journalling and make a commitment to yourself to show-up.  I will show you how to completely change the way you think about alcohol so it becomes something that you can take or leave.

Join me and heaps of other awesome humans on an incredible journey life changing experiment. You’ll learn the tools, fact and then you get to choose your next steps. No shame, blame or judgement here!

Changing my relationship with alcohol helped me feel happier and more free than I ever did before.  There is no commitment and it is only $47.

Full Payment

$47 AUD

  • Daily life changing videos delivered via email to keep you accountable. 
  • Journaling prompts (yes, you have homework)
  • Access to my free Facebook community 
  • Weekly Live Q&A's with Emma in the Facebook group. 

    Plus these bonuses....

    • My favourite non-alcoholic drink guide & discount code for online purchases.
    • 3 Bonus meditations.

The 30-Day Aussie Alcohol Experiment is Brought to You By Hope Rising Coaching a Certified Senior This Naked Mind Coach and based on the program by This Naked Mind the Live Alcohol Experiment.  This is the program that changed my life entirely which is why I am so passionate about bringing my version of it to you

At Hope Rising Coaching, our mission is to put you back in control by improving your relationship with alcohol and removing your desire to drink. This is done through a journey of facts, neuroscience, and logic throughout our various programs.

Through education and enlightenment based on the most recent insights across psychology and neuroscience, you are able to forever change your relationship – without pain, without rules, and without missing out.


The Alcohol Experiment contains medical, psychological, and physiological information relating to alcohol and addiction. This program is primarily intended for individuals with a psychological or emotional dependence to alcohol. It is not intended to be a substitute for medical or psychological treatment or evaluation. It is strongly recommended that you seek professional advice regarding your health before attempting to incorporate any advice enclosed into your life, especially if you have reached a point of physical dependence on alcohol. Withdrawal symptoms due to a physical dependence on alcohol have the potential to be severe, and in some cases life-threatening. Those who seek to abstain entirely from alcohol beverages should consult first with a qualified health care professional. The information contained in this program is not meant to replace professional, medical guidance. By participating in The Aussie Alcohol Experiment you agree to the full terms and conditions.