the NEW,


'Aussie Alcohol Experiment'


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Imagine having an awesome time socializing without alcohol,

sleeping like a baby,

being heaps less anxious

and genuinely feeling relaxed without alcohol...

Yes please!

An easy way to shift your habit, reclaim your vitality and reconnect with your authentic self.  The part of you that didn’t need alcohol to escape, relax or have fun.



Join heaps of others enjoying coach Emma's upbeat, fun and informative 30 day break from the booze. 


In this program you examine the unconscious beliefs you hold around alcohol that are keeping you stuck and rediscover the wonderful essence of you without any feelings of deprivation or missing out.

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I found my freedom and became a This Naked Mind Alcohol Coach after doing The Alcohol Experiment. The ‘Live’ daily coached ‘Great’ Aussie Alcohol Experiment runs four times a year.  I want to offer lower financial and time commitment version for people who just want to take a break NOW at their own pace without the specific time commitment of live coaching. 

You will get daily videos with me explaining the concepts direct to your email with journaling prompts and entry to my supportive wonderful Facebook Community - ‘Midlife AF’ with loads of awesome people on the same journey as you are. AND you get to do it at your pace and in your time.  No need to connect with others if that's not your comfort zone.  No need to schedule daily coaching calls and share in a group.  Just effective science based and compassion led transformation.

Let's get this done!

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Hi I'm Emma! 

A deeply feminist counsellor and coach, helping mid-life bad ass women find their groove without booze.

The having it all myth ...

The pressure on women in mid-life is insane.

We grew up with  Madonna on our Walkmans, ‘Working Girl’ at the cinema and ‘we can have it all’ expectations.

Fast forward twenty years and we have been all the things the mum, the wife, the career woman. 

Running full throttle on caffeine, booze and adrenaline for so long, we are literally ‘Women on the Verge of a Nervous Breakdown’.

It all came to a head for me in 2018 when I suffered burnout from years of chronic stress and I had to leave my corporate career.

After, countless drunken cab rides and trips to the emergency, my eldest child told me to stop bringing wine into the bedroom at storytime as it was making them feel anxious, it really hit home...

I retrained as a counsellor and psychotherapist, stopped drinking and became an alcohol coach to help other women on the same trajectory.


Being able to walk into a room and feel at ease?

Sleeping soundly?

Not needing to use alcohol to:

  • Stop the critical voice in your head?
  • Sit down without feeling guilty?

And to actually feel MORE relaxed *without* drinking alcohol?

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What you will learn

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Awareness around drinking

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How to change your habits and rituals

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Look deeply into your conditioning 

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Why it’s so hard to drink less

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How to improve relationships with loved ones 

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How to interrupt your current patterns of drinking

“I am so grateful for Emma and this experience and everything it has taught me. I feel regenerated in hope and knowing that I have turned my life for the better and I no longer desire alcohol. I definitely recommend Emma and the live experiment for anyone wanting a break from booze.

Thanks again Emma!!”


~Lou C

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Here is what you’ll learn in the experiment...


  • Why we drink more than we want
  • How to lean into and turnaround the fears we usually have about taking a break from booze
  • How changing what we think a break is going to be like can completely change our experience.   Becoming something you WANT to,  rather than HAVE to do!
  • There are a couple of pre-work exercises - which will help you become a more mindful drinker.
  • I will show you how to change your mindset so you have the power to make alcohol small and irrelevant in your life.  So that YOU,  not alcohol are in control!


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We have been conditioned to believe that alcohol is the salve to all our woes - when often it is the cause of many of them.  Society tells us that not drinking or drinking mindfully is impossible.

That’s why The Aussie Alcohol Experiment was born — to help you see, for $47, how powerful your mind can be, and how little control alcohol really has over us.

When you understand the principles I learnt back in 2020, in The Aussie Alcohol Experiment and make the perspective changes, you will be free from the constant mindspace taken up by booze, feel healthier, and be more confident in knowing you don’t *have* to drink to relax or enjoy yourself. The choice is yours.



"I absolutely loved the experiment, a great way to journey through the emotions associated with drinking and the beliefs we created. Emma was and is so nurturing throughout the whole process and I would highly recommend the experiment and Emma! I loved it and still love all the awareness I gained and continue to gain."

~Angela R


"Emma has this amazing ability to help you dig deep to find the real reason you have used alcohol to deal with life. She asks in a way that is gentle and safe. For 30 days I was able to remove the layers and look inwards. As a result I could examine my past choices and reframe my future ones with the tools and skills Emma helped me to develop. The beautiful sense of community - the feeling of not being alone and/or broken was a bonus. "

~ SG

Who is this for?

  • Anyone who wants to shift their relationship with alcohol
  • If you’re questioning how much you drink. 

  • Maybe you know you drink way too much, and you want to stop.
  • Or maybe you’re just curious.
  • You’re questioning whether you might be overdoing it a bit.
  • If you're wondering why in the world you keep drinking, even though you’ve made a conscious decision to cut back or quit altogether.
  • If you're sick of waking up with a hangover, having to piece together conversations, and wondering if you said or did anything embarrassing.
  • If you're not even enjoying yourself anymore.

If you’ve tried to give up or moderate your alcohol consumption in the past and failed.  You need to know it’s not your fault. There’s something going on that you’re probably not aware of. And once you understand it, your eyes will be opened, and you’ll be able to undergo this experiment in a meaningful way. It won’t be just another failed attempt at willpower.

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The Aussie Alcohol Experiment doesn’t require you to show up for live coaching sessions but there is a facebook community if you want that connection. This challenge you can do privately at a time that suits you. All you have to do it watch the 30 videos, do the journalling and make a commitment to yourself to show-up.  I will show you how to completely change the way you think about alcohol so it becaomes something that you can take or leave.

Join me and heaps of other awesome humand on an incredible journey life changing experiment. You’ll learn the tools, fact and then you get to choose your next steps. No shame, blame or judgement here!

Changing my relationship with alcohol helped me feel happier and more free than I ever did before.  There is no commitment and it is only $47.

Full Payment

$47 AUD

  • Daily life changing videos delivered via email to keep you accountable. 
  • Journaling prompts (yes, you have homework)
  • Access to my free Facebook community 
  • Weekly Live Q&A's with Emma in the Facebook group. 

    Plus these bonuses....

    • My favourite non-alcoholic drink guide & discount code for online purchases.
    • 3 Bonus meditations.

The LIVE 30-Day Aussie Alcohol Experiment is Brought to You By Hope Rising Coaching a Certified Senior This Naked Mind Coach and based on the program by This Naked Mind the Live Alcohol Experiment.  This is the program that changed my life entirely which is why I am so passionate about bringing my version of it to you

At Hope Rising Coaching, our mission is to put you back in control by improving your relationship with alcohol and removing your desire to drink. This is done through a journey of facts, neuroscience, and logic throughout our various programs.

Through education and enlightenment based on the most recent insights across psychology and neuroscience, you are able to forever change your relationship – without pain, without rules, and without missing out.


The Alcohol Experiment contains medical, psychological, and physiological information relating to alcohol and addiction. This program is primarily intended for individuals with a psychological or emotional dependence to alcohol. It is not intended to be a substitute for medical or psychological treatment or evaluation. It is strongly recommended that you seek professional advice regarding your health before attempting to incorporate any advice enclosed into your life, especially if you have reached a point of physical dependence on alcohol. Withdrawal symptoms due to a physical dependence on alcohol have the potential to be severe, and in some cases life-threatening. Those who seek to abstain entirely from alcohol beverages should consult first with a qualified health care professional. The information contained in this book is not meant to replace professional, medical guidance. By participating in The Aussie Alcohol Experiment you agree to the full terms and conditions.