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Join The Great Aussie Alcohol 'LIVE 30-Day' Experiment for a HAPPIER, HEALTHIER YOU - without sacrificing, struggling, or feeling like you're 'missing out'



A deeply feminist counsellor and coach, helping mid-life bad ass women find their groove without booze.

The having it all myth...

The pressure on women in mid-life is insane.

We grew up with Madonna on our Walkmans, ‘Working Girl’ at the cinema and ‘we can have it all’ expectations.

Fast forward twenty years and we have been all the things the mum, the wife, the career woman.

Running full throttle on caffeine, booze and adrenaline for so long, we are literally ‘Women on the Verge of a Nervous Breakdown’.

I am a counsellor and certified This Naked Mind, Gray Area Drinking & Tuning in to Teens™ parenting coach.  My coaching practice is for parents who want to model a healthy relationship with alcohol for their kids.  I work with people wherever they are on their journey with alcohol and whatever they want their coaching outcome to be: to take a break, to moderate or to go alcohol free. 

My mission is to get rid of the stigma surrounding seeking to change our relationship with alcohol. You will find no shame, blame or judgement in my coaching program. My goal is to help you take back control and find the freedom of making alcohol a small and insignificant part of your life.

  • You started using wine as a way to switch off, to relax, to shut off the 'to do' list.
  • You start to notice that all your leisure time is built around booze. If booze isn’t on the cards you don't really want to go.
  • Holidays are so soaked in booze, you need another one just to recover.
  • You’ve done Feb Fast, Dry July, Sober October, but you always feel like you are missing out, and count the days 'til it finishes.
  • The 3am wake-ups and self recrimination gets you down and the kids have started to mention your drinking. 
  • You are sick of the constant push and pull it creates in your already full to bursting brain.  
  • This isn’t the life you want to model for your kids.   

I get it, you and me both ...


It all came to a head for me in 2018 when I suffered burnout from years of chronic stress and I had to leave my corporate career.

I retrained as a counsellor and psychotherapist, stopped drinking and became an alcohol coach to help other women on the same trajectory. 

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  • Stop erasing yourself with booze and step into your power as your authentic self.
  • Self validate, love and comfort yourself to become more resilient and self sufficient meeting your own needs as they arise.
  • Support your body and mind  by healing and nurturing your whole self giving you the best possible foundation for alcohol-free living.
  • Build a new relationship with yourself and the world around you by creating an alcohol-free or sober curious identity that makes you proud, fits you well and feels empowering to wear.

“Emma’s warmth, non-judgemental approach and engaging manner was very helpful in our coaching sessions. Knowing she has also experienced the journey towards freedom was very reassuring and instilled confidence. It was a joy to talk with her and she is obviously well equipped with many tools to help anyone to seek a life of freedom, without judgement. She helps unpack beliefs and develop goals to move forward. She places herself beside you in your journey. ”


- Tara H.


"Can't thank you enough Emma, for your guidance on my journey to sobriety. Your warm & friendly manner, made me feel instantly at ease & your insightful coaching style, assisted me to become aligned with my values & move forward in a positive direction in my life."


- Tracey J.


"Emma is one of the most caring and compassionate people I have the pleasure of knowing. She has been working along side with me on my quest of becoming Alcohol Free, sharing her knowledge and ‘ tools’ of the trade. In times when I am feeling lost Emma helps direct me back on the right path of my journey. A true star. ⭐️"


- Donna D


"Can't thank you enough Emma, for your guidance on my journey to sobriety. Your warm & friendly manner, made me feel instantly at ease & your insightful coaching style, assisted me to become aligned with my values & move forward in a positive direction in my life."


- Tracey J.

Intention and Alcohol Freedom in Midlife

Oct 10, 2023

Want to change your relationship with alcohol, but, not ready to stop drinking yet?

Want to set yourself up for success when you are ready to take a break?

Download my FREE awareness worksheets.  
Remember, all change happens on the other side of awareness!

Acknowledgement of Country

Hope Rising Coaching lovingly acknowledges the Bunurong People of the Kulin Nation as the custodians of Kertbooruc (Williamstown, Victoria, Australia). I share my admiration for the Aboriginal culture and in particular the strong community network and support you share. I witness the connection you have with each other, the land, and who you are as foundational to the integrity of your community.

As I swim in the waters and stand in the galing winds, I can feel the power of this place. I am grateful for your amazing custodianship across all of time. The power, the beauty, and the healing potential of this place are a testament to your community.

I wish to pay special respect to the Elders of the Bunurong People. I acknowledge the important and vital role you fulfill within the Aboriginal community. Your wisdom, guidance, and support are exceptional and felt well beyond the Aboriginal community.

I honour that this is Aboriginal land and it has never been ceded. I am committed to listening to the Aboriginal community and learning how I can be an active ally in your journey to justice.